E-COMMERCE

ACTIVITY/COURSE CODE: 5036

 

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COURSE DESCRIPTION:  E-Commerce covers topics such as business-to-business E-Commerce, consumer E-Commerce, the Web, and legal and ethical issues. The student will learn how to develop a business plan for an online business and actually design and implement an interactive web page incorporating entrepreneurial, marketing and advertising techniques along with intelligent and efficient use of graphics.  Safety issues related to purchasing online will also be addressed.

 

OBJECTIVE:  Given the proper equipment, software, and Internet access, the student will master the core standards for a one-credit course culminating in the development of an effective business Web page.  The local Advisory Committee should determine which of the core standards should be taught in a half-unit course.

 

CREDIT: ½ or 1 unit

 

PREREQUISITE:  Keyboarding and either Business Computer Applications, Computer Technology 1 or Introduction to Computers in Business.  Entrepreneurship, Marketing, and Advertising are recommended.

 

EQUIPMENT NEEDS:  One computer per student; Internet access

 

A.        SAFETY

The student will be able to:

        1.    Identify good work attitudes that affect safety on the job.

        2.    Identify major causes of work-related accidents in offices.

        3.    Demonstrate knowledge of an emergency plan.

4.         Describe the threat of viruses to a computer network, methods of avoiding attacks, and options in dealing with a virus attack.

        5.    Identify potential abuse and unethical uses of computers and networks.

 

B.   STUDENT ORGANIZATIONS
The student will be able to:

                  1.            Explain how related student organizations are integral parts of career and technology courses.

                  2.            Explain the goals and objectives of related student organizations.

                  3.            List opportunities available to students through participation in related student organization conferences and other activities.

                  4.            Explain how participation in career and technology education student organizations can promote lifelong responsibility for community service and professional development.

 

    C.            E-COMMERCE BASICS
The student will be able to:

                              1.          Define e-commerce.

                              2.          Explain the development of e-commerce.

                              3.          Compare and contrast characteristics of business-to-business e-commerce and business-consumer e-commerce.

                              4.          Identify and define the growth stages of an e-commerce business.

 

  1. INTERNET BASICS
    The student will be able to:

                              1.          Define Internet.

                              2.          Discuss negative influences of the Internet.

                              3.          Discuss Internet safety.

                              4.          Identify parts of an Internet browser and their uses.

                              5.          Demonstrate proper use of E-mail (read, create, reply, forward, delete, and attach files).

                              6.          Demonstrate effective use of search engines.

 

  1. TECHNICAL ISSUES FOR BUSINESS
    The student will be able to:

                              1.          Identify methods of determining the Internet identity of a business (hosting your own domain, subleasing a domain, and virtual domain hosting).

                              2.          Identify how to obtain an Internet name (Internet Network Information Center www.internic.net).

                              3.          Identify security issues for a company doing business online (viruses and hacking).

                              4.          Define the function of “firewall” software.

 

  1. INTERNET BUSINESS STRATEGY (BUSINESS PLAN)
    The student will be able to:

                              1.          Develop a mission statement for a selected business.

                              2.          Develop the company’s goals and objectives.

                              3.          Develop a business plan.

 

  1. HUMAN RESOURCES ISSUES TO CONSIDER
    The student will be able to:

                              1.          Identify strategies to be considered for education and training of personnel.

                              2.          List types of Internet abuse by employees.

                              3.          Explain the importance of developing an Acceptable Use Policy (AUP).

                              4.          Create an employee manual.

                              5.          Research and develop grievance procedures.



  1. ONLINE SERVICES
    The student will be able to:

                              1.          Demonstrate how to handle all aspects of an online personal checking account.

                              2.          Demonstrate how to access and use online banking services.

                              3.          Identify government sites useful to a business.

                              4.          List Internet information providers.

 

  1. ONLINE PURCHASES
    The student will be able to:

                              1.          Describe how to place a secure order for a consumer product and track its delivery status.

                              2.          Explain the kinds of ordering, payment, and delivery information required for online business purchases.

 

  1. DOING BUSINESS ONLINE
    The student will be able to:

                              1.          Discuss selling products through online catalogs and order systems.

                              2.          Describe how to track and deliver products using the Internet.

                              3.          Describe the kinds of electronic post-sale services.

                              4.          Describe types of banner advertising on the Web and discuss the benefits and drawbacks of each type.

                              5.          Discuss ways to promote your company Web site and get your site in a search engine’s catalog.

                              6.          Identify factors that affect the value of currency.

                              7.          Calculate foreign exchange rates of various currencies.

                              8.          Identify the main activities of the World Bank and the International Monetary Fund.

                              9.          Develop international promotion-marketing strategies.

                         10.          Determine invoice, delivery, and payment policies for foreign trade.

                         11.          Identify international cultural differences that affect electronic business.

                         12.          Plan, research, and write a report on the global market.

 

  1. LEGAL ENVIRONMENT
    The student will be able to:

                              1.          Identify security and private issues facing an e-business.

                              2.          Identify trade laws as they pertain to e-commerce.

                              3.          Analyze ethical issues as they pertain to global business marketing.

                              4.          Research legal requirements for conducting international trade.

 

  1. CAREER DEVELOPMENT
    The student will be able to:

                              1.          Gather information on career opportunities on the Internet.

                              2.          Prepare an electronic resume.

                              3.          Search for job listings on the Internet.

                              4.          Find relocation information.

                              5.          Match educational institutions with your post-secondary needs.

 

  1. WEB SITE DESIGN
    The student will be able to:

                              1.          Determine the purpose of a Web page.

                              2.          Create a Web page incorporating templates, tables, backgrounds, images, hyperlinks, animated graphics, and sound.

 

Approved May 2001­­-Student Organization Standards added May 2002

 

MarkEd Standards:  Advertising, Entrepreneurship, and Marketing

 

National Business Education Curriculum Standards: Career Development, Communication, Entrepreneurship, Marketing, and Information Systems

 

Curriculum Revision Committee:  Sue Ashe, Donaldson Career Center, Greenville; Rita Beard, Crestwood High School; Sumter; Peggy Bozard, R. B. Stall High School, North Charleston; Terry Frady, Saluda High School, Saluda; Ann Godfrey, Cherokee Technology Center, Gaffney; Ann Mace, Wando High School, Mt. Pleasant; Julie McCraw, Spartanburg High School, Spartanburg; Karen Oxley, Daniel Morgan Career Center, Spartanburg; Linda Skinner, North Augusta High School, North Augusta; Eric Wells, James F. Byrnes High School, Duncan; Kathy Mixson, Aiken County School District, Aiken; Joan Anderson, Charleston County School District, Charleston; Walter Chastain, Carolina First National Bank, Columbia; Betsy Kosh, Mid-Carolina Electric Cooperative, Lexington; and Tom Sponseller, Hospitality Association of South Carolina, Columbia.

 

STATE TEXTBOOKS

 

2000 Textbook Adoption

 

Course Technology ITP

E-Commerce Concepts–Illustrated Introductory, 2001

 

DDC Publishing

Learning Series:  Learning E-Commerce:  Business Analysis and Design, 2001

 

RESOURCES

 

Hannon, J.  The Business of the Internet. Prentice Hall Publishing Company, 1998

Oelkers, Dotty B., Business 2000: E-Commerce, South-Western Educational Publishing
     Company, 2001

Schneider and Perry, Electronic Commerce, Prentice Hall Publishing Company, 2000

Stevenson, Nancy, Learning E-Commerce, Business Analysis & Design, DDC

     Publishing Company, 2001

http://www.usoe.k12.ut.us/ate/marketing/Curriculum/ecomm/index2.htm

FBLA PowerPoint Presentation, 2002

FBLA Medi@Show Presentation, 2002 http://www.demensional.com/Mediashow.htm

DECA PowerPoint Presentation, 2002

DECA Medi@show Presentation, 2002 http://www.demensional.com/Mediashow.htm

Safety PowerPoint Presentation (Safety.ppt), 2000 (for the computer classroom)

Safety PowerPoint Presentation (Safety2.ppt), 2002 (for the regular and

            computer classroom)

Leadership and Personal Development Standards